FUNKhistory
1992 Foundation of the brand FUNK.
1993 Design and distribution of very unique and spectacular cases.
1994 Design and development of the first collection FUNKsunglasses.
17 extreme conspicuous models with silicon rubber coating. FUNK was
the pioneer in this kind of coating .
1995 Introducing of the first collection FUNKsunglasses at certain
fairs, as e.g. Interjeans/ Cologne, 40°/London and Optica/Cologne
etc.. The success was overwhelming in the target group. But the
collection with models like the "mask" also earned incomprehension
from the more traditional fair visitors.
1996 Expansion of the distribution in Germany and foundation of a
own distribution net in Austria and Switzerland. The collection was
exhibited at the ISPO in Munich, witch was the start of a successful
focused marketing in the trend sport sector. Also the first of the
meanwhile legendary FUNK-ISPO- Parties took place. (you should not
miss, when you will be in Munich for the ISPO!)
1997 Design and presentation of the second collection
FUNKsunglasses. The stuff is not longer silicon coated, more
sportive and "little bit more normal". With this collection
FUNKsunglasses also convinced the opticians. In the same time FUNK
found distribution partners in Sweden, Norway, Finland and Denmark.
1998 The third generation of FUNKsunglasses was born. Pilot styles
or sunglasses with gradient colours are the highlights of this
collection, including 15 new Styles. Expansion of the international
distribution channels to Japan and Russia.
1999 FUNK presents the first FUNKgoggles.
2000 FUNKsunglasses are established as a design brand. With two
collections each year, FUNK is a well known brand at the
international market. And the FUNK family is still growing with
distribution partners in New Zeeland, Australia, Taiwan and
Singapore.
2001 Introduction of the first optical collection FUNKroyal optics.
The limited, exclusive, handcrafted collection is made of acetate
and surprises with spectacular feather-hinge function. FUNK now is
also available in Italy, Portugal and Mexico.
2002 FUNKsunglasses is and will be the brand for young and
fashionable opinion leaders. Through innovative design and material,
Funk continues to set trends and stays signpost in this trade. This
features promise many more exciting collections and surprises from
FUNK.
In FUNK we trust!
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